S
SPRAYTECH
A lead system
for SprayTech
PREPARED BY ALCHEMY INTELLIGENCE · OCTOBER 2026
Who you are
Harare's premium workshop
0K
Instagram followers
Ceramic Pro
+ Kavaca
Authorised dealer
12 Nuffield Rd
Workington, Harare
One line
WhatsApp and phone, quotes after inspection
Mon to Fri
8:00 to 17:30
Saturday
8:00 to 13:00
Sunday
Closed
Evenings
Nobody on the line
What performs on your page
The story beats the showcase
Bentley, wreck to restored
0 likes
AMG respray
0 likes
Rolls-Royce, paint film
0 likes
Before and after storyBentley, March 2026, 75 comments
Respray, factory freshAMG, October 2026
ShowcaseRolls-Royce, July 2026
The story got 8 times the likes of the showcase.
Their own reels, instagram.com/spraytechzim, read 29 October 2026
The gap
Good work, nothing asks
Videos with no ask
Long captions, no hook, no call to action. The viewer is never told what to do next.
Dark evenings and Sundays
One line, open Monday to Saturday lunchtime. A Saturday night enquiry waits until Monday.
"Bring it in, we'll quote"
Right for bodywork. But it is an answer, not a booking. Nobody owns the next step.
The real conversion event: a booked inspection
One question
WhoanswerstheWhatsAppafter5:30andonSunday,andwhochasestheinspectionsthatneverarrived?
Owners tell us they are tired of "more leads". This is about the ones you already earn.
What we build
Six layers, one system
Ads:
Reels
Your footage, with an ask
Capture
Comment, DM, bio, missed call
Assistant
WhatsApp, 24/7, books
CRM board
Every lead, its source
Follow-ups
Nudge, rebook, review, recall
Monday report
On WhatsApp, by source
Ads
Best reel as a click-to-WhatsApp ad
Optional from month two. Your ad account, USD 5 to 10 a day, every lead tracked to its ad. Same assistant, same board.
Layer 1
Reels that ask
  • 8 to 12 story-first reels a month to start. Up to 30 once footage flow is proven.
  • Formats, in order: before and after, process clips, explainers, handovers, FAQ answers, 4x4 builds.
  • Every reel ends with an ask: WhatsApp us, or comment QUOTE.
  • Footage, your choice: your team sends clips to a shared group, or we film a half day a month at Nuffield Road.
  • Your colours, your logo, your tone. Nothing green, nothing loud.
Layer 2
Capture, in seconds
tafadzwa_m: QUOTE
kuda.zw: how much for tint?
Auto reply
Hi Tafadzwa, thanks for asking. Tap below and tell us about the car.
wa.me/263... Chat with SprayTech
WhatsApp
The conversation moves to WhatsApp, where the assistant lives. Source saved: "Reel: Bentley, comment QUOTE".
Comment keywordBio and website linkMissed-call text-back, best effort
Layer 3
The WhatsApp assistant
Hi, my door got dented, can you fix it?20:41
Hi, this is SprayTech's assistant. Yes, we do accident and dent repair. What car is it, and which year?20:41
Toyota Fortuner 202120:42
Thanks. Can you send a photo of the door? And is this an insurance claim or private?20:42
Private. Photo sent.20:43
Got it. We quote after inspection. Monday 9:00 or 11:00 at 12 Nuffield Road?20:43
11 works20:43
Booked, Monday 11:00. Pin and directions sent. A sales agent will meet you.20:43
  • Answers in under a minute, day and night, in English, Shona or Ndebele.
  • Asks make, model, year, what happened, a photo, insurance or private.
  • Books an inspection slot in your hours. Sends the pin and what to bring.
  • Never quotes bodywork. From-prices for tint, detailing and coatings only if you supply them.
  • Hands off to a named sales agent with the whole chat. Staff can pause it per customer.
  • Runs on its own new number. Your 1739 line stays human.
Layer 4
One board, every lead
New 2
Rudo M.
Tint, Honda Fit
Comment: TINT
Blessing K.
Respray, Golf 7
Reel: AMG respray
Qualified 1
Farai N.
Ceramic coating, BMW X5
Bio link
Inspection booked 1
Tafadzwa M.
Dented door, Fortuner 2021
Reel: Bentley, comment QUOTE
Quoted 1
Nyasha C.
Accident repair, Ranger
Ad: Bentley recut
Won 1
Tinashe D.
PPF, Land Cruiser
Direct
8:00 callback list, to your sales agent
3 asked for a call2 went quiet1 no-show to rebookExample cards
Layer 5
Follow-ups on their own
24 h
No reply yet? A gentle nudge
72 h
Second nudge, then it rests
Day before
Inspection reminder with the pin
No-show
Same afternoon, a new slot offered
48 h after pickup
Google review request
6 and 12 months
Coating, tint and film check reminders
Layer 6
Monday, one message
Alchemy, Monday 08:00
SprayTech, last week
Reels posted--
Views--
Enquiries--
Inspections booked--
Jobs won--
By source: reels / comments / ads / direct--
Example layout. Real numbers come from your board.
What it is for
  • You see whether the videos bring enquiries, and which ones.
  • You see inspections booked, the one number we are measured on.
  • At day 45 we review it together and decide what to change.
  • With ads on, it shows what every dollar brought back.
Optional
Without ads, with ads
Ads:

Organic only

  • Reels to your 37K followers and the explore page.
  • Comment and DM capture, assistant, board, follow-ups, report.
  • Starts month one. No ad spend.
  • Growth follows footage flow and posting rhythm.

Organic plus ads

  • Everything on the left, plus the month's best reel as a click-to-WhatsApp ad to Harare car owners.
  • Same assistant, same board. Each lead tagged to its ad.
  • Your ad account, USD 5 to 10 a day, you can stop any day.
  • From month two, once the organic baseline is known. The report shows return per dollar.
Switch Ads on to include this lane
Who does what
Your people stay in charge
The assistant
First conversation, day and night. Qualifies, books, reminds. Says it is an assistant.
Your team
Inspects the car, gives the quote, does the work, closes the job.
Your managers
Approvals, insurer work, pricing policy, and what the assistant may say.
How we start
Small first, then month to month
1
Free check
We message your line after hours and count the unanswered comments and DMs. You see what leaks today. The sample reel is already made.
2
30-day trial
Assistant on a new number, board, capture, the first story reels. Measured on one number: inspections booked.
3
Month to month
Keep what works. 30 days notice, your data exported if you ever leave. Ads optional from month two.
Investment:Discussed today
To start
What we need from you
Footage route, or a filming date
Meta Business Suite partner access
Named sales agent and their hours
Booking slots and blackout days
Insurers you work with
From-prices for tint, detailing, coatings
Average job value, respray and accident repair
Current enquiries and inspections per month
Every enquiry answered.
Every car booked in.
Alchemy Intelligence · Harare and London
info@alchemyintelligence.com
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